Specialize, don’t generalize!

A recent study by Career Advisory Board and MBO Partners revealed that 90% of freelancers felt that having relevant technical skills and a specialty within their field made them more successful. Here are just a few reasons why freelancers specialize:

1. Clients want experts.

2. Clients trust experts.

3. Your work will probably be of higher quality.

4. Experts are more memorable.

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